Brand Strategy Workshop

It’s time to talk about brand strategy!

(Which happens to be one of my favourite things to do.)

It’s an incredibly rewarding and insightful thing to do in business — to stop, think, reflect and plan ahead. It’s about celebrating the good, and acknowledging the not-so-good so we can find the sweet spot which, as I have learned, is an ever-evolving journey. I am really looking forward to reviewing your answers and talking through everything together at our session.

It would be great if you could answer every question, but if you don’t have a response or you’d rather not comment, that’s ok too. This will probably take you about 30 minutes to complete, so find a comfy spot and a nice view out the window for when you’re gazing thoughtfully. See you on the other side!

What is your name?

What's the name of your business?

1. Brand & Brand Identity

What were the things you were thinking about when you first created your business?

How did you want this to be perceived and received in the market?

Who did you envisage your target audience to be?

Do you see this changing in the future?

Why did you choose the elements of your brand to be what they are?

Is there anything you think needs to change about the way we are communicating right now - through any platforms?

Anything else you’d like to add about brand and brand identity?

2. Competitors & Benchmark Brands

Who would you say your top three competitors are? And why?

What about benchmark brands?

3. Data & Feedback

What is one piece of positive feedback that has stuck with you?

What is one piece of negative feedback that has stuck with you?

Is there anything you’d like to do differently in terms of sharing customer feedback?

4. Content types & media platforms

Is there anything you would change about the content that is currently posted on social media or the website?

What are your thoughts on weaving Tiktok into the mix of our content platforms?

Definitely yes

Not sure - need more info

Definitely not

5. Goals & Milestones

What are your top three goals to achieve for your business in 2024?

What are your top three goals to achieve for your business in the next 5 years?

Is there anything else in particular you'd like me to look into or note down for discussion when we meet to talk?

That's it, well done! Please hit the submit button below to ensure your answers are captured!

It’s time to talk about brand strategy!

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