As a musician myself, I understand how difficult it is to write about your own music in a way that serves to promote your artistry and your credentials. Let’s face it, we’re all a bit too modest!

Regardless of what kind of music you’re putting out to the world, I am able to step back and treat this like any other comms job. All you need to do is answer the questions below, and I will craft some copy that represents your music in a professional and reputable way. Let’s dive in…

Musician Promo

What's your name?

First Name

Last Name

What's your email address?

What's the name of your band or ensemble? Or your stage name?

Tell me about the band members. What are their names and what does everyone play?

Is one person responsible for writing your music? Or is it a full band effort?

Now tell me a bit more about the band. Write one or two sentences about each band member's musical background and contribution to the band

Where is the band based and where do you usually play?

What are your top three most notable performances?

Do you have any quotes or feedback from listeners that are relevant and powerful in helping to describe your music

Name the source if it's relevant - i.e. NZ Musician Magazine

Use up to 10 words to describe your sound

These may not necessarily be the words used in your bio, but it helps to paint a picture

Name up to three genres that align with your music

You can use more if you need to, but in this case, less is more!

What words would you use to explain your musical influences?

These words could be artists, genres or values

How do you currently talk about your music?

Drop in your "About" section or your current band bio

What's your preference with regard to how your band persona comes across?

Playful, tongue in cheek, feel free to use puns

Serious, professional, more formal, to the point

Somewhere in the middle, but more on the playful side

Somewhere in the middle, but more on the serious side

If you have a website, drop the link in here

http://

Please share all the links to your profiles on social and music platforms

Eg. YouTube, SoundCloud, BandCamp, Facebook, Instagram, Tiktok, Spotify, Apple Music... what have I forgotten?!

Anything else?

If there's any other key info you'd like to make sure is captured in your bio, share it here

Are you interested in me helping you create an EPK with branded information, links and photos that you can share with promoters and event organisers?

What happens now?

Well done on digging deep to think about how you want your music to be presented! I will review all your answers and come back to you with a draft to review. When we’ve refined the detail, what you’ll get at the end of this process is:

A short bio
A long bio
An even shorter bio to use on your social media profiles
A selection of brand words and phrases to use when communicating about your music
A checklist to create an EPK, if you’ve indicated you’d like to me to help with one of those too

I look forward to the next stage of creating musical awesomeness!

Musician Promo

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What happens now?

LET’S COMMUNICATE

Musician Promo